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Online attitudes and behaviors 2018
The approximate time you should spend to complete the study is around 15 minutes, but please spend as much time as you require to carefully answer all the questions. If you decide to participate in the study, it is advisable to use a tablet or a computer instead of a mobile phone (if you have to use your mobile, please make sure you hold it horizontally). Please make sure that you are able to watch a short video (with an audio).
The study contains videos aiming to elicit emotions, and some individuals may find them difficult to watch. If you have previous experiences of discomfort when watching videos, we advise you to not participate in the survey.
NOTE: all questions are required to answer, none of the questions can be skipped. Only participants who completed the survey will be eligible to receive financial compensation.
Before you will start the survey, please read carefully and agree to the informed consent containing the description of the study, the data collection and processing procedures. 
Informed Consent
This work is conducted by Karlstad University, and Leonardo A. Martucci is the principle investigator. This study is a part of the European Union's Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 675730, PRIVACY&US.
Study purpose
The purpose of this study is to gather information about online attitudes and behaviors. Additionally, the study aims to identify factors that may, directly or indirectly, affect online behavior. The questionnaire aims to identify your attitudes and behaviors, but not your knowledge. Please take your time and read all questions carefully. There are no wrong or right answers to the questions being asked.
What data will be collected by whom and for what purposes?
In this study, you will be asked to provide the following information:
  • Provide some demographic information
  • Express whether the statements describing personality are accurate or inaccurate in relation to you
  • Participate in interactive task: watch a short video clip (please ensure that audio and video is enabled on your device). You may find the videos difficult to watch, if this is the case please close your browser or click on "Leave and delete my data" button immediately.
  • Provide data that you may perceive personal or sensitive
  • Agree or disagree with presented opinions about online services and activities
Karlstad University will collect demographic data and other data that you will fill in the questionnaire. Some of the data is personal and sensitive but it is not directly identifiable to the individual. We do not collect IP addresses, neither we use cookies. Once the data collection process is completed, the data will be fully anonymized.
The data will be stored securely at Karlstad University for 10 years, as per legal requirements. The data collected in this study will only be used for the scientific research purposes. The results will be reported in the PRIVACY&US project deliverables, PhD thesis and published in academic articles or conference proceedings.
How will your data be processed?
No unauthorized person will have an access to the collected data. The aggregated data may be shared between and discussed by members of the project team for the purposes of analysis but will not be shared with others outside the PRIVACY&US project.  The data will be analyzed statistically, and it will not be considered at the individual level. The data analysis will be performed only at the group level, for instance, to see whether opinions differ among various demographics.

Voluntary Participation & Your Rights
Participation in this study is voluntary. You are free to leave or end the study at any point without explanation. You can end the study by closing your browser. If you will not complete the study or leave the survey at any point, we will delete your data and not include it in data analysis.
Ethical review
This study receive an ethical approval from Regionala Etikprövningsnämnden (Regional Ethical Review board) in Uppsala, Sweden. To find more about the ehtical review for the study please contact registrator@uppsala.epn.se  or at +46 18-471 74 00; or visit the website https://www.epn.se/uppsala/om-naemnden/.
If you have questions, concerns or if you want to exercise your rights, please contact the principal investigator, Leonardo A Martucci, at +46 54 700 1153. You can also contact Karlstad University Data Protection Officer. If you are dissatisfied how your personal information is processed, you have the right to file a complaint to Data Protection Authority, which is the supervisory authority.

I agree to participate in the above described study.

I certify that I am 18 years old or above.