Thanks for your interest in participation in the study by the EU H2020 Privacy&Us project conducted by Karlstad University (KAU). The purpose of this study is to see how people interact with different visual designs in the context of an early online interaction: during the application sign-up process.

We hope to identify how visual design and other factors influence digital interactions. This will help us to understand how the user interface design influences behavior. Our findings might be used by designers and developers to improve the online sign-up process, ensuring informed decision-making.

How will the study look like?

You will be asked to answer a series of questionnaires and perform an interactive task (sign-up for an online application) followed by further questionnaires. For example, there will be questions related to personality, your affective state, risk-taking, concerns and more.

The approximate time you should spent on the study is between 15-30min.

What data will be collected and for what purposes? Who will process your data?

KAU will as the data controller request your demographic data about your gender, education, nationality and age.

No personally identifying information about you will be collected in the context of this study.

All data will be used for research purposes only. The analyzed data will be used in PhD thesis and academic publication.

How will your data be processed?

All your data will be kept confidential, stored safely on an encrypted partition of a computer hard drive and deleted after the archiving period of 10 years (required by KAU for all original research data for preventing/detecting research fraud).

Data processing and handling will be done by KAU and in compliance with the EU General Data Protection Regulation (GDPR).

Voluntary participation & Your rights

Participation in this study is completely voluntary. You are free to leave or end the experiment at any point without explanations by closing the browser. If you withdraw, we will delete your data and therefore destroy any information that you have provided.

The study is designed to investigate user interface design, not to evaluate your knowledge. There are no wrong or right answers to the questions being asked.


If you have questions, concerns or if you want to exercise your rights please contact:
Data controller:
Karlstad University, Universitetsgatan 2, 65188 Karlstad
Contact persons:
Agnieszka Kitkowska, agnieszka.kitkowska@kau.se; Conny Classon (Data Protection Officer at KAU), dpo@kau.se

Please do not use the browser back-button during the study.

- I am over 18 years old.

- I agree to participate in the study.

- I agree to provide data for the purposes and under the conditions described in the above consent.